Pescayé: A Culinary Legacy

Our Journey with Pescayé: A culinary legacy

From the moment we crossed paths with David, the visionary behind Pescayé, we felt the energy of something bigger. What began as a tribute to his father’s iconic Popeye el Marino restaurant in Barranquilla was destined to evolve into a story that fused tradition with innovation.

David’s ambition was clear from the start—not just to honor his family’s culinary roots but to share the vibrant flavors of the Caribbean with the world, in a way that was as authentic as it was sustainable. And we saw an opportunity to help make that dream a reality.

Pescayé’s culinary identity

At the heart of Pescayé is something truly special. Its kitchen is driven by talented women, heads of their households, who infuse every dish with the spirit and soul of Caribbean cuisine. They’re not just chefs—they’re the backbone of Pescayé’s culinary identity, turning every plate into a heartfelt tribute to the region’s culture.

Our focus was simple: highlight the soulful dishes and the talented women behind them, while capturing the essence of the Caribbean in every campaign.

Pescayé’s brand voice

We leaned into the heart of the Caribbean—its fiery flavors, its joyful spirit, and its vibrant language—embedding this authenticity into Pescayé’s brand voice. Our digital storytelling didn’t just advertise; it connected, drawing in food lovers from every corner. With events that brought locals and visitors together to taste the magic first-hand, we helped Pescayé build on the community-driven foundation David and his chefs had laid.

OPescayé is no longer just a local gem

Fast forward a few years, and the results speak for themselves. Pescayé is no longer just a local gem; it’s expanded to three thriving locations, with a fourth on the horizon. The dream of taking local flavors global is now a real possibility, and we’re excited to help chart that course.