Tropic: Evolving Agriculture

Sustaining People and Planet

We had the privilege of telling Tropic’s story—a mission deeply rooted in the lives of the people who grow the food we rely on. Tropic is transforming tropical agriculture into a force for good by blending cutting-edge genetic innovation with respect for nature’s rhythms.

From the vibrant fields of Colombia to the bustling labs in Norwich, UK, we captured a journey shaped by hope and humanity. At its heart, Tropic’s work is about enabling brighter futures for growers who need it most—empowering them with tools to thrive while building a more sustainable world for everyone.

Harnessing Science to Secure Global Food Systems

Tropic is tackling one of the greatest challenges of our time: feeding a growing global population while protecting the planet. Focusing on staple tropical crops like bananas, coffee, and rice makes them more resilient to climate change, less dependent on pesticides, and healthier for consumers. Their pioneering use of gene-editing tools unlocks the potential of these crops to thrive sustainably, ensuring both people and the planet can flourish.

Growers at the Heart of the Story

The growers are central to everything Tropic stands for. Our role was to bring their stories to life, showcasing their strength, dedication, and deep connection to the land. These individuals nurture the crops that feed the world, and our visuals were designed to honor their crucial role in Tropic’s mission. Through their lens, we captured the broader human impact of agricultural innovation.

A Partnership with Nature

In addition to celebrating the growers, we turned the lens on Tropic’s team—scientists, innovators, and problem-solvers—capturing them in natural, authentic environments. This approach reinforced Tropic’s philosophy of working in harmony with nature. From the farms of Colombia to the labs in Norwich, their work reflects the diversity of cultures and expertise driving this global mission.

Growing Together for a Better Tomorrow

This project reflects Tropic’s unwavering commitment to a shared, sustainable future. It’s a story of empowering growers, safeguarding ecosystems, and ensuring agriculture becomes a powerful ally in solving global food challenges. Tropic isn’t just reshaping the future of farming—they’re reshaping how the world grows, eats, and thrives.