Titanes: A Brand for Local Legends

Titanes de Barranquilla: A brand for local legends

When we undertook the creation of the Titanes de Barranquilla brand, we knew we had to capture the very soul of this basketball team—the raw energy, boundless enthusiasm, and undeniable grandeur of the city it calls home.

Our approach was nothing short of precise, making sure that every element of the brand reflected this essence. From the typography to the design of each letter, every aspect was carefully considered, driven by the need to express a true reflection of the team’s identity.

Drawing Inspiration from Titanic Greatness

For the logotype, we turned to profound sources of inspiration—drawing on the mythological greatness of titans, the storied history of epic competitions, and an imagined hall of legendary achievements. These elements aligned seamlessly with the characteristics of the Titanes: their indomitable spirit, their pursuit of preeminence, and the powerful strength they bring to the court.

The colors, typography, and logo of Titanes de Barranquilla are more than design elements—they tell the story of a team and its community. The contrasting colors embody the passion and energy of the players and their fans, while the bold Long Shot typeface reflects the intensity of every play on the court.

Together, we created a visual identity that represents not just a basketball team, but a shared spirit of pride and unity for the entire city.

Measuring Our Impact

To ensure our efforts resonate, we’re tracking key measures of success. From the growth of the fan base and the team’s recognition both in Barranquilla and beyond to the adoption of the visual identity across merchandise and digital platforms, every interaction tells the story of our brand’s impact.

Social media engagement and hashtag usage further demonstrate the resonance of our work, providing a pulse on the brand’s evolving connection with its audience.