La Esquina de Abajo: Celebrating The Local Identity

The society of dance and enjoyment

Overview

La Esquina de Abajo is a space that combines the preservation and reinvention of Barranquilla culture, acting as an inclusive meeting point where tradition and innovation come together.

Challenge

The aim of this project was to create a strong, colorful, and bold visual identity that reflects the values of the Barrio Abajo community.

This is a brand that encourages creativity and innovation by promoting cultural and artistic experiences that celebrate local identity.